Belly & Brain Ground Control
2 minute read
Belly & Brain has developed a special screening process to select panels through online media: Belly & Brain Ground Control.
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Why Adidas stops with TV advertising
4 minute read
We, “creatives”, were seen as the Picasso’s, and the media agencies as gentlemen. As a customer you had no other choice, because how else could you justify spending outrageous amounts of money on something you didn’t even know would return your investment?
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Rethinking advertising explained
3 minute read
There was a time you believed the creative director with the golden wavy hair, who said: “Sell it like this and you will have great success! Why? Because it’s my idea and I am f*cking brilliant.”
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